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Marketing: it’s a field that never stays still for a moment, so neither should you.

Alongside our Smarketing series of blogs, we’ve created a series of infographics to hammer in the key statistics with genuine, actionable info: here we’ve pulled out nineteen of the best and most useful stats for marketing success in the future!

1. Customer Experience is King

Selling a cheap product that does the job?

In 2020 and beyond, that may not be enough. From smiling shop assistants to how easy it was for them to sail through the online checkout, every way in which a customer interacts with your business needs to be easy, positive and an experience they’ll want to repeat again and again.

2. Always Be Authentic

Stats on brand authenticity across generations

The push for brands to appear more authentic has produced some stellar results…and also ended in total embarassment, depending on the campaign.

Authenticity is simultaneously complicated and incredibly simple: just be yourself, honestly represent your brand and voice, and that’s it. You’re authentic, and it’s something that customers are craving.

3. Keep Your Brand Consistent

Anyone for Wheetzy Puffs? Probably not until you’ve seen it a few times and you remember the brand.

Establishing a brand is a tough uphill climb, especially in a crowded market. But with a well-designed logo and consistency across all your channels- written word, colours, product and all- you can quickly make your product something that’ll make your audience pay attention.

4. Stay On Top of Algorithm Changes

Google’s various algorithm updates may have cutesy animal names, but in terms of the impact they can have on search rankings, they’re far from whimsical.

The major updates have been known to target serious underhanded SEO tactics, so you need to make sure your strategies and web content are squeaky clean to avoid being penalised.

5. Omnichannel Beats Single Channel

We’ve moved on from the days of having a shopfront and nothing else. It’s an internet-saturated market, and that means customers will be wanting multiple channels to deal with your business: phone, social media, website, email and more.

Businesses that use omnichannel marketing have a massive edge, since they open up so many more ways to interact with customers and make it so their name and their product/service stays at the forefront of their minds.

6. Social Media is Here to Stay

We weren’t kidding about it being an internet-saturated market. The average person is engaged with social media and messaging for over two hours a day, which makes forums such as Facebook and YouTube perfect marketing tools for reaching a wide audience without breaking the bank.

7. Reviews Matter

The stats regarding negative reviews are harsh: they can be a massive blow to a business if they’re not dealt with.

The best way to deal with negative reviews, even ones you don’t feel are earned, is to respond with professionalism and courtesy, explaining that you’re the owner of the business and offering to solve their problem in whatever way you can.

The next-best solution? Bury the negative reviews in positive ones. It’s difficult, but definitely something to strive for!

8. Keep Your Brand Consistent…Again

If you’re working with multichannel or omnichannel (and you definitely should be), then one of the biggest challenges is going to make sure your brand and business comes across exactly the same, no matter the platform.

Device juggling is now extremely common, and a huge part of retaining your customer base is making sure that your look and feel is kept consistent across mobile devices, tablets, desktops…even game consoles, if you want to be thorough!

9. Target Your Local Area

The internet might let you digitally visit places from around the world, but in real life? Unless cheap commercial teleportation takes off by 2020, people are going to be searching their local area, and you need to be found.

You may want to be found for those juicy wide-area keywords (Melbourne, Canberra etc.) but often, you’ll see far greater results simply by targeting your campaigns to customers in your local area.

10. Keep An Eye On Your Cash

The sad-but-true fact of the matter is that most small businesses will crash and burn within ten years, and an overwhelming majority of them will fail due to not managing their cash flow.

If you want to beat the statistic, you need best practices in place from the get-go. You should also be seeking advice from someone else who beat the statistic, so they can help you do the same.

11. Digital Marketing Works!

…and if you don’t want to take if from us, you can take the word of small businesses.

Digital marketing isn’t a lofty goal for high-rise offices and teams of marketing experts: it’s accessible to all types of business, at every level. The power of digital can be tailored to businesses in all fields, and every size. Got an online presence? Digital marketing can help.

12. Get Your Business on Social

Even if you’re not a regular user of Facebook, a simple page with business hours, reviews, a website link and a few photos could easily be the difference between someone deciding to pay you a visit or giving you a miss.

Twitter and Instagram are less common for smaller businesses, but if your product is something to show off on camera, then they’re also great options for getting the word out.

13. Fake Content Has Consequences

Stats on millennials unfollowing brands on social media because of content

As we’ve mentioned, corporate social media schemes can very easily crash and burn.

Companies having to appear authentic is a relatively new phenomenon, but it can be a lot simpler for smaller businesses with more ‘intimate’ customer bases. Be yourself, and don’t try too hard!

14. Good Service Truly Pays

Customer service is about far more than keeping people happy.

Happy customers are paying customers, and they’re willing to pay more for friendly service, especially when it’s via social media. A speedy reply on Facebook shows that you understand the needs of today’s customers, which will in turn cause them to recommend you to their own networks.

15. Be Aware of Your Online Reviews

Stats on how many online users trust reviews

For businesses, online reviews can make or break your chances to succeed.

What’s more, online reviews are now just as important as the recommendations of close friends and family. That’s a whole lot of power in a Google star review, and all the motivation you should need to keep on top of what people are saying about your business online.

16. Mobile is Taking Over

While it’ll be a few more years before there’s a serious laptop-landfill problem, browsing habits are rapidly swinging towards mobiles and tablets. If your website isn’t mobile optimised, the time is now to get it sorted. The world is going mobile, and you can’t afford to get left behind. And speaking of which…

17. Smartphones Are Here to Stay

Smartphones have long since taken the world by storm, now being ubiquitous and the norm for mobile devices.

With blanket smartphone usage comes a host of marketing opportunities: optimising your website for a smooth and easy mobile browsing experience, creating an app to go along with your business, or mobile campaigns designed to take advantage of the technology.

18. Millennials Are Digital Natives

This is going to surprise all of ‘no one’, but millennials spend a lot of time online. As ‘digital natives’, they’ve proven themselves more than willing to discuss their preferences for brand online, which is an invaluable tool for anyone looking to generate positive word-of-mouth.

A billion-dollar marketing campaign can have all the bells and whistles, but in the end, it may pale in comparison to an online recommendation from a peer.

19. Omnichannel Pays Off

The customers have spoken, and so have the stats.

They really like using multiple channels.



Want to know how to sort through the stats and get the most out of your marketing? Contact Smith Brothers Media for a business discovery session today!

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