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Smith Brothers Media can confirm that on Saturday, October 18th, Google released the latest update to its search algorithm which we believe is Penguin 3.0.

Recent updates by Google have the potential to cause a dramatic impact on Australian websites and where they rank on the world’s most popular search engine.

There have been rumblings over the past few months within the SEO community that Google would be launching Penguin 3.0 by year’s end. Just over a year ago Penguin 2.0 launched, causing noticeable fluctuation in the search rankings of many small businesses. This latest version of Penguin is aimed at decreasing the rankings for sites trying to manipulate their search results by using bad (black hat) SEO practices. These include link buying and spam link networks. Smith Brothers Media can confirm that this update looks to be a big one. Early reports have shown that this latest update has already completely crippled some businesses.

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