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SBM’s collaboration with Ideal Air enabled a thorough understanding of all facets of the industry. This allowed us to devise a smarter marketing strategy to reach a nationwide audience and establish Ideal Air as a major Australian brand.

Ideal Air, Australia’s largest online provider of air conditioning and heating service and repairs, has been working alongside SBM for over three years. Ideal Air is a nationwide company, serving all states and cities of Australia, yet specialise in delivering a local and personal trade experience.

SBM’s partnership with Ideal Air was born from a desire to reach a wider, national audience. With operations running successfully in Canberra, Ideal Air was ready and eager to reach new heights across the country but needed a smarter online marketing strategy to lead them to this wider audience. Together with Ideal Air, SBM faced the challenge of how to reach customers all over Australia whilst maintaining a signature local trade experience. Reaching a national audience also introduced the obstacle of communicating a local business ideology to users viewing Ideal Air’s website from far and wide. A new and smarter website was crucial to conveying Ideal Air’s brand message; a national brand with a local understanding.

Our partnership with Ideal Air, combined with further research and understanding of their business and industry, allowed us to execute a smarter, scalable marketing solution to build a country-wide customer base. However, reaching a national audience then left the task of engaging them and increasing conversion rates. A custom-designed website with increased mobile responsiveness and localised functionality, in combination with smart design, was able to demonstrate both the national level of service provided by Ideal Air and the local, personable experience their customers receive. Through ongoing consultation, SBM has been able to provide both design and marketing services that keep Ideal Air one step ahead. Our understanding of their business and their market, as well as our close partnership, allowed for a smarter approach, resulting in not just reaching users but converting them to satisfied customers.

Ideal Air is now one of Australia’s largest providers of online air conditioning/heating services and repairs. Through targeted SEM campaigns, Ideal Air was able to spread into different regions and attract local customers, resulting in a nationwide reach. Ideal Air now ranks within the first five positions on Google for multiple air conditioning and heating search terms in locations all over Australia.

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