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It has been recently announced that Google’s search algorithm looks favourably on websites that utilise Secure Socket Layer (SSL) certificates.

WHAT IS SSL?

Using an SSL Certificate creates an encrypted connection between your website and the user, meaning that all data is transmitted using a secure connection. This is important as it protects your website from hacks that can damage your site, and/or steal personal information.

You can tell when SSL is installed on a website, because it activates the ‘padlock’ symbol in the address bar and the ‘https://’ protocol before the domain name. You might already be familiar with this when using internet banking, or conducting a Google search.
SEO BENEFITS OF SSL

WHY IS THIS IMPORTANT AND HOW WILL IT BENEFIT ME?

Thanks to the enhanced security it provides, the use of SSL Certificates is becoming widely recognised as standard practice. As a result, Google recently made a very significant announcement, stating that utilising an SSL Certificate can provide long-term SEO (ranking) improvements, as part of their Webmaster Tools Guidelines.

HOW DO I GET IT?

The process of installing SSL on your web server is complex, and most will require the help of a professional to implement correctly. There are also annual fees involved as your website will need to link with an SSL provider.
To ensure correct implementation, and due to the official benefits it can provide, Smith Brothers Media is happy to assist you with the setup and the yearly ongoing maintenance of this service.

WHAT DOES IT COST?

Please contact us to receive an accurate quote for your website.
References: https://support.google.com/webmasters/answer/6073543?hl=en

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