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SBM started with SEO. SEO serves as the foundation of many smart marketing campaigns.

We align with Google’s original vision for SEO – giving users the best, most relevant content for their search engine request. By getting to know your business and the market in which you operate, we use a safe and stable campaign, hitting the right targets that maximise your business’s visibility with every search.

Our unique approach is underpinned by in-depth research of your business and the marketplace. Our innovative analytics and reporting tools gives us the agility to jump on new opportunities and take advantage of niche or emerging search trends.

When it comes to SEO, SBM is detailed, concentrated and driven – and that’s the smarter way to do SEO.

We believe in understanding your business goals and taking the time to formulate SEO campaigns that are in line with your company and brand values. This enables us to use our innovative technology, SEO expertise and strategic thinking to drive higher return on investment.

We feel that optimising content with a fundamental approach to keyword research is the foundation of good SEO. Together, we identify opportunities to increase optimisation through stringent keyword research, maintaining URLs, permalinks, sitemaps and optimising site structure. We constantly search for new advantages the smarter way, making your site more relevant to search engines and users.

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Often a misunderstood but no less important aspect of SEO, off page SEO can drive the highest returns on investment for your marketing campaign. We believe that off page SEO is a driver of authority to your brand by consistent application of an ongoing strategy. Your strategy is underpinned by smarter foundational research, understanding why search engines and users will find your content relevant and useful.

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Does your business primarily provide services or products to local customers? Targeting users locally through SEO is a great way to drive high conversion traffic. With a combination of on page and off page SEO, we conduct robust local research using innovative search engine optimisation software for better, smarter results.

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Do you sell online? Do you provide services Australia wide? When people buy online, they don’t usually search for products and services in their local area. Users generally search broadly within Australia. National strategies work best in conjunction with targeted research and refinement, aligned within a broader national marketing campaign.

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Though SEO is important, SEO is not all about building traffic and converting leads. It’s about brand building and name recognition, too.  A greater online perception builds upon your authority not only to search engines but users. By building authority, your site can dominate search engine rankings with sitelinks, metadata, maps and other relevant information that helps your brand reach better and in a smarter way.

Let’s do this the smarter way

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