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70% of people don’t make it past the second page of Google. If you’re offering a service that is relatively in-demand (painting, for example), there may be hundreds of businesses clamouring for that top spot. Simply having a website with grammatically-correct content won’t be enough, and this is where SEO comes in.

It’s true that the Google algorithm is a trade secret, and one of the most valuable trade secrets in the world. However, SEO experts are those who are able to notice how a search engine finds results, and that means they can give advice on how to reach that coveted first page.

SEO therefore isn’t all guesswork and throwing random strategies at a problem until something sticks. Experts in the industry know what works, and that expertise should show itself in the ranking of their clients. They can also anticipate changes and make necessary adjustments for when Google releases one of its sweeping updates.

SEO specialists don’t need to know the exact nature of the Google algorithm; in fact, no one does. However, they know exactly how to help your website climb the rankings and be easily found online.

If you have any more questions (and this is only a short post!), contact Smith Brothers Media on 1300 721 137.

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